Degree Module: Introduction to Enterprise & Marketing


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This module is designed to enable you to explore the role and importance of small to medium enterprises (SME) in the national and local economy, and to develop an understanding of the theory and practice of marketing in the SME context, and the importance of customer relationship building.



Level SCQF 7

Delivery Remote/Face-to-Face | Monday 9am-1pm


Location Remote/Inverness Campus

Duration Available to study in semester one (14 weeks), September to January.


Course content...

You will gain an understanding of core principles of marketing including environmental scanning and its importance in decision making.
You will also gain an insight into the theories and concepts of services marketing, the importance of developing relationships and a customer-centred focus.

What next... 

HNC Business

Degree level study depending on additional qualifications and experience.


Entry requirements

Students should have one relevant A-C pass at Higher level.