Degree Module: Introduction to Enterprise & Marketing
This module is designed to enable you to explore the role and importance of small to medium enterprises (SME) in the national and local economy, and to develop an understanding of the theory and practice of marketing in the SME context, and the importance of customer relationship building.
Level SCQF 7
Delivery Remote/Face-to-Face | Monday 9am-11am
Location Remote/Inverness Campus
Duration Available to study in semester one (18 weeks), September to January.
You will gain an understanding of market research and environmental scanning and its importance in decision making.
You will also gain an insight into the theories and concepts of services marketing, the importance of developing relationships and a customer-centred focus.
Degree level study depending on additional qualifications and experience.
Students should have one relevant A-C pass at Higher level.