Events Management BA (Hons)

UCAS code N820

What is special about this course?

The BA (Hons) Events Management balances a range of business and event subjects to ensure graduates have the skills to find employment in the event management industry.

On successful completion of the degree, you will graduate with a broad understanding of, and experience in, organising and supporting events, as well as a qualification respected by employers in a range of industry sectors.

Special features

  • This course provides a range of theoretical and practical skills required to become an events professional
  • The degree builds on the industry-focused HNC Events in the first year, providing students with a good grounding for degree level study
  • There are also opportunities to enter the degree in year two for those with an HNC from a range of other relevant subjects
  • This course offers the flexibility to exit at each level with a valuable qualification


We offer modern student accommodation at a number of our locations.

Entry requirements

  • Entry to year one, HNC Events, is 1 Higher at grade C or above PLUS 2 Standard Grades at 3 or National 4 passes including English OR
  • 1 A level at grade D or above, plus 2 GCSE passes including English
  • Applicants with other qualifications and/or experience may be considered on an individual basis

The degree has been set up to allow direct access to year two from a range of relevant HNCs (with 15 credits) for those interested in the events industry, such as:

Access routes

  • SVQ Level 3 in Hospitality Supervision and Leadership
  • City and Guilds Level 2 Diploma in Professional Food and Beverage Service
  • NC Events Coordination

Students eligible to undertake Scottish Wider Access Programmes (SWAP) will be able to apply for entry to BA (Hons) Events Management with a grade profile of CCC in one of the below courses:

  • Access to: Arts and Humanities (Newbattle Abbey College)
  • Access to: Arts, Social Sciences and Primary Teaching (Edinburgh College)
  • Access to: Arts, Social Sciences and Primary Teaching (North East Scotland College)
  • Access to: Celtic Studies incorporating Primary Education with Gaelic (Newbattle Abbey College)
  • Access to: Community, Education and Humanities (Dundee & Angus College)
  • Access to: Degree Studies (Forth Valley College)
  • Access to: Humanities (Arts, Social Sciences and Primary Education) (Fife College)
  • Access to: Humanities (Fife College)
  • Access to: Humanities (Perth College UHI)
  • Access to: Languages with Business (Edinburgh College)
  • Access to: Languages, Arts and Social Sciences (Edinburgh College)
  • Access to: University Study (Dundee & Angus College)
  • NQ Access to: Social Sciences (West Lothian College)
  • NQ Access to: Teaching (West Lothian College)

Year 1 - HNC

HNC Events (see webpages for other relevant degrees which allow access to year two of the degree)

Mandatory units include:

  • Events: graded unit 1
  • Events applications
  • Events industry: an introduction
  • Event legislation: safety and licensing
  • Event budgeting and funding
  • Marketing: an introduction
  • Workplace experience

Optional subjects may include:

  • Information technology: applications software 1 
  • Communication: analysing and presenting complex communication
  • Management of human resources in hospitality 1
  • Food and beverage events
  • Creating a culture of customer care
  • Public relations: principles and practice 


Year 2 - DipHE

Subjects may include:

  • Event planning and organisation
  • Event fundamentals
  • Contemporary marketing
  • Contemporary issues in management
  • Finance for events
  • Strategic events health and safety legislation
  • Introduction to research
  • Work placement

Year 3 - BA

Subjects may include:

  • Research skills
  • Events operations management
  • Critical thinking in management
  • Small business planning

Plus option modules:

  • Understanding visitor behaviour
  • Multi-media for business
  • Marketing communications
  • Work placement

Year 4 - BA (Hons)

All students are required to complete a dissertation or research and plan a new business venture.

In addition you will study a module in major events analysis, plus option modules which may include:

  • Strategic marketing
  • Corporate responsibility in the global environment
  • Innovation and enterprise
  • e-Business
  • Work placement: professional practice

How will I study my course?

  • Full-time
  • Part-time (structured)
  • You will study through a combination of practical experience, face-to-face and video conference lectures in the classroom and individual online study via the university's virtual learning environment (VLE), supported by tutors and classmates

How long will my course last?

  • Full-time: 4 years
  • Part-time: 8 years

Where can I study my course?

  • Argyll College UHI
  • Inverness College UHI
  • Moray College UHI
  • North Highland College UHI
  • Orkney College UHI

Start date

  • September
  • January (part-time only)


For students normally domiciled in Scotland or the European Union/EEA (outside of the UK) and with a term time address in Scotland, the following fees apply:

YearLevel2019-20 Full-time2019-20 Part-time
Year 1 HNC £1,285 £86 (per HN credit)
Year 2 DipHE £1,820 £215 (per 20 credit module)
Year 3 Degree £1,820 £215 (per 20 credit module)
Year 4 Honours £1,820 £215 (per 20 credit module)

Rest of UK students

For students normally domiciled in the rest of the UK (England, Wales and N. Ireland) and with a term-time address in Scotland studying this course full time, the following fees apply:

YearLevel2019-20 Full-time2019-20 Part-time
Year 1 HNC £6,720 £448 (per HN credit)
Year 2 DipHE £9,000 £1,500 (per 20 credit module)
Year 3 Degree £9,000 £1,500 (per 20 credit module)
Year 4 Honours free** £1,500 (per 20 credit module)

**4th (Honours) year free only for students studying full-time who have paid for previous 3 years at the University of the Highlands and Islands.

Fees are payable in advance each academic year unless otherwise agreed.

There are a number of funding options available to UK and EU students to help you pay for your studies and your cost of living whilst studying.

International students

For students who do not normally reside in the UK or European Union and with a term-time address in Scotland, the following fees apply:

YearLevel2019-20 Full-time2019-20 Part-time***
Year 1 HNC £6,700 £457 (per HN credit)
Year 2 DipHE £11,650 £1,940 (per 20 credit module)
Year 3 Degree £11,650 £1,940 (per 20 credit module)
Year 4 Honours £11,650 £1,940 (per 20 credit module)

***There is no part-time study option for Tier 4 sponsored international students.

Further information on international course fees.

A no fee increase guarantee is available for self-funding full-time and structured part-time RUK and International undergraduate students for continuous and contiguous study for the same award, up to the permitted standard time limit for the relevant award.


External scholarships and financial support may be available. Contact the relevant university partner college for more information.

What can I do on completion of my course?

Once you have successfully completed the degree, you will have all the skills, knowledge and experience you need to seek employment in the event management industry, for example:

  • Event manager
  • Conference venue organiser
  • Festival management
  • International conference manager
  • Sporting events manager
  • Corporate hospitality manager
  • Sports and leisure manager
  • Voluntary organisations fundraiser

Is there more information available online?

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What our students, graduates and staff say

The university's resources such as the virtual learning environment (VLE) mean I can complete the degree much faster than with the Open University, allowing me to get back into employment quicker. It was the natural progression from the HNC Administration and Information Technology course I completed and my hospitality background.

Haley Kirby is studying in her second year of the BA (Hons) Event Management at our Moray College UHI campus.

Apply for Events Management BA (Hons)

I want to start in Jan/Feb 2020 or Aug/Sep 2020 or Jan/Feb 2021

We are delighted that you are thinking about studying at the University of the Highlands and Islands. We operate a fair and open admissions system committed to equality of opportunity and non-discrimination. We consider all applications on merit and on the basis of ability to achieve, without discrimination on grounds of gender, age, disability, ethnicity and socio-economic background. We welcome applications from all prospective students and aim to provide appropriate and efficient services to students with disabilities.